Pet Care BrandE-commerce
D2C Growth for an Online Pet Care Brand
Duration
5 Months
Services
Shopify OptimizationSEOFacebook AdsEmail Marketing
Section 01
The Challenge
low repeat purchases
Good first purchase rate but 12% repeat rate
No subscription model
High cart abandonment
Section 02
Our Process
Retention focus
01
Subscription model implementation02
Abandoned cart sequences03
Loyalty programServices Delivered
Shopify OptimizationSEOFacebook AdsEmail Marketing
Section 03
Outcome & Results
Lifetime value grew
Repeat purchase rate from 12% to 48%
Subscription revenue became 35% of total
Customer lifetime value increased 210%
Cart abandonment reduced from 78% to 45%
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