Fashion E-commerce StoreE-commerce

Revenue Growth for a Fashion E-commerce Store

Duration

6 Months

Services

SEOGoogle Shopping AdsProduct Feed OptimizationConversion Rate Optimization

Section 01

The Challenge

A growing fashion e-commerce store was spending heavily on paid ads with diminishing returns. Their organic traffic was negligible, product pages were poorly optimized, and cart abandonment rate was alarmingly high at 82%.

Product pages had duplicate titles and missing meta descriptions

No schema markup for products, prices, or availability

Google Shopping feed had 200+ disapproved products

Our Team's Results

Shopify dashboard — total sales, sessions, conversion rate, average order value, total orders and returning customer rate — Shopify dashboard — headline store metrics, including average order value up 23% and total orders up 694%

Section 02

Our Process

We implemented a dual strategy combining organic SEO improvements with optimized Google Shopping campaigns. Product feed cleanup and conversion rate optimization were prioritized alongside content marketing.

Product page SEO overhaul for 3,000+ SKUs

Google Shopping feed optimization and error resolution

Schema markup implementation for all product pages

Cart abandonment email sequences and checkout UX improvements

Shopify dashboard — sales over time and sales split by channel — Shopify dashboard — revenue trend across the engagement, with the channel split

Services Delivered

SEOGoogle Shopping AdsProduct Feed OptimizationConversion Rate Optimization

Section 03

Outcome & Results

Revenue from organic and paid channels grew significantly while cost per acquisition dropped by nearly half, making the brand profitable within 6 months.

285% increase in organic revenue

ROAS improved from 2.1x to 5.8x on Google Shopping

Cart abandonment reduced from 82% to 54%

Average order value increased by 23%