Fashion E-commerce StoreE-commerce
Revenue Growth for a Fashion E-commerce Store
Duration
6 Months
Services
SEOGoogle Shopping AdsProduct Feed OptimizationConversion Rate Optimization
Section 01
The Challenge
A growing fashion e-commerce store was spending heavily on paid ads with diminishing returns. Their organic traffic was negligible, product pages were poorly optimized, and cart abandonment rate was alarmingly high at 82%.
Product pages had duplicate titles and missing meta descriptions
No schema markup for products, prices, or availability
Google Shopping feed had 200+ disapproved products
Section 02
Our Process
We implemented a dual strategy combining organic SEO improvements with optimized Google Shopping campaigns. Product feed cleanup and conversion rate optimization were prioritized alongside content marketing.
01
Product page SEO overhaul for 3,000+ SKUs02
Google Shopping feed optimization and error resolution03
Schema markup implementation for all product pages04
Cart abandonment email sequences and checkout UX improvementsServices Delivered
SEOGoogle Shopping AdsProduct Feed OptimizationConversion Rate Optimization
Section 03
Outcome & Results
Revenue from organic and paid channels grew significantly while cost per acquisition dropped by nearly half, making the brand profitable within 6 months.
285% increase in organic revenue
ROAS improved from 2.1x to 5.8x on Google Shopping
Cart abandonment reduced from 82% to 54%
Average order value increased by 23%
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