Automotive DealershipPerformance Marketing
Google Ads Optimization for an Automotive Dealership
Duration
3 Months
Services
Google AdsDisplay AdvertisingRemarketingLanding Page Design
Section 01
The Challenge
An automotive dealership was spending over $15,000/month on Google Ads with poor results. Their campaigns had broad match keywords, no negative keyword lists, and all traffic was sent to their homepage instead of dedicated landing pages.
Average CPC of $8.50 with only 2% conversion rate
No call tracking or lead attribution system
Display campaigns running on irrelevant placements
Section 02
Our Process
We rebuilt the entire Google Ads account from scratch with proper campaign structure, created vehicle-specific landing pages, and implemented call tracking for accurate ROI measurement.
01
Complete account restructure with vehicle-type campaigns02
Custom landing pages for each vehicle category and offer03
Negative keyword audit eliminating 400+ irrelevant terms04
Call tracking and CRM integration for lead attributionServices Delivered
Google AdsDisplay AdvertisingRemarketingLanding Page Design
Section 03
Outcome & Results
The dealership saw immediate improvement in lead quality and volume while reducing overall ad spend by 30%, leading to their best sales quarter in 3 years.
Cost per lead reduced from $125 to $38
Conversion rate improved from 2% to 8.5%
Monthly test drives from ads increased by 215%
Ad spend reduced by 30% while leads doubled
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