EdTech PlatformPerformance Marketing
Performance Marketing for an Online Learning Platform
Duration
4 Months
Services
Google AdsFacebook AdsLanding Page OptimizationA/B Testing
Section 01
The Challenge
An EdTech platform offering professional certification courses was struggling to acquire students profitably. Their cost per lead exceeded their target by 3x, and landing page conversion rates were below 2%.
Broad keyword targeting wasting budget on irrelevant clicks
Landing pages lacked social proof and clear value proposition
No retargeting funnel for website visitors who didn't convert
Section 02
Our Process
We restructured the entire paid media strategy with focused keyword targeting, rebuilt high-converting landing pages with testimonials and urgency elements, and implemented a multi-touch retargeting funnel.
01
Campaign restructuring with single keyword ad groups02
Landing page redesign with student testimonials and countdown timers03
Multi-stage retargeting funnel across Google and Facebook04
A/B testing framework for ads, landing pages, and CTAsServices Delivered
Google AdsFacebook AdsLanding Page OptimizationA/B Testing
Section 03
Outcome & Results
The platform achieved profitability on paid acquisition within 4 months, with cost per enrollment dropping dramatically while enrollment volume tripled.
Cost per lead reduced from $45 to $12
Landing page conversion rate improved from 1.8% to 7.2%
Monthly enrollments increased by 340%
ROAS improved from 0.8x to 4.2x
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