Restaurant ChainSocial Media
Social Media Revival for a Regional Restaurant Chain
Duration
3 Months
Services
Instagram MarketingFacebook AdsContent CreationInfluencer Outreach
Section 01
The Challenge
A regional restaurant chain with 8 locations had stagnant social media presence with under 2,000 followers and minimal engagement. Despite excellent food quality, their online brand perception lagged behind newer competitors.
Inconsistent posting schedule with low-quality visuals
No engagement strategy or community management
Zero influencer partnerships or user-generated content
Section 02
Our Process
We developed a visual-first content strategy with professional food photography, implemented a consistent posting calendar, and launched micro-influencer partnerships across all 8 locations.
01
Professional food photography and short-form video production02
Content calendar with 5 posts per week across platforms03
Micro-influencer partnerships with 15 local food bloggers04
Geo-targeted Facebook and Instagram ad campaignsServices Delivered
Instagram MarketingFacebook AdsContent CreationInfluencer Outreach
Section 03
Outcome & Results
The restaurant chain built a thriving social media community that directly impacted footfall and online orders across all locations.
Instagram followers grew from 1,800 to 28,500
Average post engagement rate of 6.8%
35% increase in weekend footfall attributed to social
Online order volume increased by 52%
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