Corporate Training FirmLead Generation
B2B Lead Pipeline for a Corporate Training Firm
Duration
4 Months
Services
LinkedIn AdsWebinar MarketingEmail SequencesContent Marketing
Section 01
The Challenge
unreliable pipeline
Feast-or-famine revenue cycle
No predictable lead source
Relied on referrals only
Section 02
Our Process
Demand gen
01
LinkedIn thought leadership ads02
Monthly webinar series03
Post-webinar nurture sequencesServices Delivered
LinkedIn AdsWebinar MarketingEmail SequencesContent Marketing
Section 03
Outcome & Results
Predictable pipeline
Monthly qualified leads from 5 to 38
Webinar attendance averaging 120 per session
Email nurture converting 18% to sales calls
Pipeline value grew 450%
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