SaaS CompanyLead Generation
B2B Lead Generation for a SaaS Platform
Duration
5 Months
Services
LinkedIn AdsContent SyndicationEmail MarketingWebinar Marketing
Section 01
The Challenge
A B2B SaaS platform with a strong product had a weak sales pipeline. Their marketing team had been running scattered campaigns without a unified lead generation framework, resulting in low-quality leads that rarely converted.
Sales team spending 60% of time on unqualified leads
No lead scoring system or nurturing sequences
Content assets existed but weren't gated or promoted
Section 02
Our Process
We built an end-to-end demand generation engine combining LinkedIn advertising with content syndication, gated assets, and automated nurture sequences to deliver sales-qualified leads consistently.
01
LinkedIn Ads targeting decision-makers by job title and company size02
Gated whitepaper and webinar funnel with landing pages03
Lead scoring model integrated with their CRM04
6-touch email nurture sequence for marketing-qualified leadsServices Delivered
LinkedIn AdsContent SyndicationEmail MarketingWebinar Marketing
Section 03
Outcome & Results
The SaaS platform built a predictable pipeline generating consistent sales-qualified leads each month, reducing sales cycle length and improving close rates.
Monthly SQLs increased from 15 to 85
Cost per SQL reduced by 54%
Sales cycle shortened from 45 to 28 days
Pipeline value grew by 320% in 5 months
Want Similar Results?
Let's discuss how we can help your business achieve these outcomes.
Get a Free ConsultationMore in Lead Generation
