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Insurance AgencyLead Generation

Lead Generation for a General Insurance Agency

Duration
4 Months
Services
Google AdsLanding PagesEmail NurturingSEO
Section 01

The Challenge

poor lead quality

Buying leads from aggregators at $80 each
No owned lead generation
Poor online reviews
Section 02

Our Process

Owned lead gen

01
Search campaign for insurance keywords
02
Quote calculator landing page
03
Email nurture for comparison shoppers

Services Delivered

Google AdsLanding PagesEmail NurturingSEO
Section 03

Outcome & Results

Quality leads

Cost per qualified lead from $80 to $22
Lead-to-policy conversion rate doubled
Monthly quote requests up 420%
Google reviews from 15 to 89

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