Premium Wine BrandBranding
Digital Brand Strategy for a Premium Wine Label
Duration
4 Months
Services
Brand StrategyWebsite DesignContent MarketingEmail Marketing
Section 01
The Challenge
brand disconnect
Premium product with budget brand presence
Website looked amateur
No direct-to-consumer channel
Section 02
Our Process
Premium positioning
01
Storytelling-focused website redesign02
Vineyard video content series03
Wine club email marketingServices Delivered
Brand StrategyWebsite DesignContent MarketingEmail Marketing
Section 03
Outcome & Results
Premium sales
Direct-to-consumer sales from $0 to $35K/month
Wine club membership grew to 450
Average order value increased 65%
Brand perception survey improved 42 points
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