What's the minimum budget for Google Ads?

We recommend a minimum ad spend of $1,500/month to generate meaningful data and conversions. Competitive industries like legal, finance, or home services may require $3,000–5,000/month to compete effectively. Our management fee is separate from your ad spend.

How do you measure Google Ads success?

We track cost per lead (CPL), cost per acquisition (CPA), conversion rate, ROAS (return on ad spend), and quality score. Every client receives a live dashboard and monthly report showing exactly what their spend generated in leads and revenue.

Can you take over my existing Google Ads account?

Yes — and we'll audit it first. Most accounts we inherit have 30–50% wasted spend from broad match keywords, missing negative keyword lists, and unoptimised bidding strategies. Our average client sees a 35% reduction in CPL within the first 60 days.

Do you run ads on platforms other than Google?

Yes. We manage Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, and Microsoft Ads. We recommend the right platform mix based on where your target customers spend time and what your average deal value supports.

How quickly can Google Ads generate leads?

Google Ads can generate leads within 24–48 hours of campaign launch, making it the fastest digital marketing channel. This is why we recommend running Ads in parallel with SEO — Ads deliver immediate leads while SEO builds long-term organic traffic.

💰 Google Ads (PPC) Experts

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Google Ads (PPC)

Pay for Clicks That Actually Convert.

Stop wasting ad budget on clicks that don't convert. Our PPC specialists build laser-targeted Google Ads campaigns that attract buyers, not browsers — maximising every dollar of your ad spend.

4.2x

Average ROAS

38%

Lower cost per lead

$10M+

Ad spend managed

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What's Included

Everything You Get with Our Google Ads (PPC)

A comprehensive approach — no cutting corners, no vanity metrics. Just results.

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Campaign Strategy

Search, Shopping, Display, and Performance Max — built around your goals and margins.

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Keyword Research

Negative keyword mastery to eliminate wasted spend on irrelevant clicks.

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Ad Copywriting

High-click-through ads with compelling headlines and calls-to-action that convert.

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Bid Management

Smart bidding strategies optimised for your target CPA or ROAS.

🔄

Conversion Tracking

Full setup of Google Ads and Analytics conversion tracking for accurate ROI reporting.

📈

A/B Testing

Continuous testing of ads, landing pages, and bidding strategies to improve performance.

4.2x

average return on ad spend across all PPC clients

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How It Works

Our Google Ads (PPC) Process

A proven 4-step framework that delivers consistent, measurable results.

Account Audit & Setup

We audit or build your account from scratch with the right structure and conversion tracking.

Campaign Launch

Campaigns go live with optimised targeting, ads, and initial bids.

Optimise & Scale

Daily monitoring with weekly optimisations — cutting waste, scaling winners.

Report & Improve

Monthly performance reports with clear ROI metrics and recommendations.

FAQ

Frequently Asked Questions

Everything you need to know about our Google Ads (PPC) service.

We recommend a minimum of $1,500/month ad spend for most industries. Competitive sectors like legal or finance may need $3,000+/month to be competitive.

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