Ayurvedic Wellness — Vagh VedaContent Marketing
Reel Production for an Ayurvedic Wellness Brand
Duration
Ongoing
Services
Content ProductionSocial Media MarketingPaid SocialCreative Strategy
Section 01
The Challenge
Supplement brands compete in one of the most crowded feeds there is, against polished studio advertising and a wall of competing claims. Vagh Veda needed creative that read as a person talking rather than a brand advertising, and enough of it to keep paid social from fatiguing.
Studio-style product advertising was being scrolled past in-feed
A single hero asset fatigues quickly once it is behind paid spend
Wellness claims have to be handled carefully, which rules out much of the usual ad language
Section 02
Our Process
We produced a library of founder-led vertical reels shot on location, written to open on a problem rather than a product, and built so each one could run as an ad in its own right.
01
Sixteen reels shot vertically at 1080x1920 for feed, Stories and Reels placements02
Presenter-led delivery rather than voiceover, so the brand has a face03
Burned-in captions throughout — the majority of paid social is watched with sound off04
Hooks placed in the first two seconds, where the scroll decision is actually made05
Enough variations to rotate creative before any single cut fatiguesServices Delivered
Content ProductionSocial Media MarketingPaid SocialCreative Strategy
Section 03
Outcome & Results
A reusable creative library the brand runs across organic and paid, with enough range to keep rotating rather than re-shooting.
16 reels delivered, roughly 10 minutes of finished vertical footage
Every cut captioned for sound-off viewing
Shot as a single production block, keeping cost per asset low
Creative rotation pool deep enough to run paid social without repeating a cut
The Reels
Every cut produced for the campaign. Tap any reel to play it.
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