Home/Case Studies/Web Development
Nail Art & Beauty StudioWeb Development

Website Design & Landing Page for a Nail Art Studio

Duration
4 Weeks
Services
Website DesignLanding Page DesignWeb DevelopmentConversion Rate Optimisation
Section 01

The Challenge

The studio's entire case rests on how the work looks, but every booking started in an Instagram DM. There was no page that showed the range of sets, the studio itself, or what an appointment actually involves before someone committed.

Six service types were only ever explained over chat
The studio interior and finished work were never shown together
No way to book, or even see availability, outside DM hours

The Design

Nail studio website hero: A Mood. A Statement. You., with Book Your Appointment
Website design — editorial hero with booking above the fold
Close crop of the A Mood. A Statement. You. headline in serif and script
Website design — the headline treatment up close
Section 02

Our Process

We designed the page to sell the way the work does: imagery first, words second. Every section leads with a photograph, and the booking action is never more than one scroll away.

01
Editorial hero with the booking button above the fold and the brand line in script
02
Six service types as arched photo tiles, each showing the actual finish
03
Polaroid-style gallery wall with handwritten captions, routing into the full gallery
04
Four-step consult-design-pamper-flaunt sequence, then the studio interior and reviews as proof
Six arched service tiles: classic manicure, gel nails, nail art, extensions, nail care, custom designs
Website design — six service types, each shown as a finished set
Polaroid-style gallery wall with handwritten captions and Explore Our Gallery button
Website design — gallery wall built from polaroids and handwriting
Four-step experience: consult, design, pamper, flaunt
Website design — the appointment explained in four steps

Services Delivered

Website DesignLanding Page DesignWeb DevelopmentConversion Rate Optimisation
Section 03

Outcome & Results

Delivered a complete, mobile-first landing page the studio can use as the destination for every Instagram, TikTok and Google listing link.

Eight sections: hero, services, gallery wall, experience, about, reviews, booking CTA, footer
Six service types browsable at a glance, each with its own photography
Book Now repeated in the header, hero and closing band
Warm nude and blush palette with handwritten script used as a layout element
About section: It's More Than a Salon, with studio interior photography
Website design — the studio interior, shown before the sales copy
Client reviews with names and star ratings
Website design — client reviews directly before the booking CTA
Closing band: Ready for Your Next Set? with Book Now button
Website design — closing booking band
Footer with wordmark, navigation, social icons and newsletter signup
Website design — footer carrying social and newsletter capture

The Dashboard

The full analytics view the metrics above are drawn from.

Full nail art studio website design from navigation through to footer
Website design — the full page

Want Similar Results?

Let's discuss how we can help your business achieve these outcomes.

Get a Free Consultation
More in Web Development

Related Case Studies

Chat on WhatsApp