Board Game BrandE-commerce
E-commerce Launch for a Board Game Brand
Duration
4 Months
Services
Shopify DevelopmentProduct SEOFacebook AdsCommunity Building
Section 01
The Challenge
offline only
Selling only through retail stores
No direct-to-consumer channel
Gaming community not engaged
Section 02
Our Process
D2C launch
01
Shopify store with gameplay videos02
Board game review influencer outreach03
Facebook gaming community adsServices Delivered
Shopify DevelopmentProduct SEOFacebook AdsCommunity Building
Section 03
Outcome & Results
Online channel
D2C channel reached $40K/month in 4 months
Facebook community grew to 8,000 members
Influencer reviews generated 45% of first-month sales
Direct margin 40% higher than retail distribution
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