Camping & Outdoor BrandE-commerce
E-commerce Optimization for an Outdoor Gear Brand
Duration
5 Months
Services
Shopify CROSEOEmail MarketingProduct Photography
Section 01
The Challenge
low conversion
Conversion rate at 1.1%
Product images didn't show scale
No adventure lifestyle content
Section 02
Our Process
Conversion focus
01
In-use product photography02
Size comparison visuals03
Adventure email content seriesServices Delivered
Shopify CROSEOEmail MarketingProduct Photography
Section 03
Outcome & Results
Conversion improved
Conversion rate from 1.1% to 3.6%
Revenue per visitor increased 228%
Email revenue grew to 35% of total
Return rate reduced by 40% due to better imagery
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