Food Delivery StartupPerformance Marketing
App Install Campaigns for a Food Delivery Startup
Duration
4 Months
Services
Google App CampaignsFacebook App Install AdsASORetargeting
Section 01
The Challenge
high install cost
Cost per install at $4.50
Post-install activation only 15%
No ASO
Section 02
Our Process
Full funnel
01
App store optimization02
Targeted install campaigns03
Post-install engagement adsServices Delivered
Google App CampaignsFacebook App Install AdsASORetargeting
Section 03
Outcome & Results
Costs halved
Cost per install from $4.50 to $1.80
Post-install first order rate from 15% to 42%
Monthly active users grew 380%
Day-30 retention improved from 8% to 22%
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