Language Learning PlatformSocial Media
Community Building for a Language Learning Platform
Duration
4 Months
Services
Instagram MarketingYouTube ContentTikTok MarketingCommunity Management
Section 01
The Challenge
no community
Good app but no user community
Zero social media strategy
Users churning after free trial
Section 02
Our Process
Community strategy
01
Daily language tip content across platforms02
User challenge campaigns03
Learner spotlight seriesServices Delivered
Instagram MarketingYouTube ContentTikTok MarketingCommunity Management
Section 03
Outcome & Results
Community thrived
Social following grew to 85K across platforms
Free-to-paid conversion rate doubled
User-generated content submissions up 650%
Churn rate reduced by 35%
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