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Online Grocery StoreE-commerce

E-commerce Optimization for an Online Grocery Store

Duration
4 Months
Services
UX OptimizationSEOEmail MarketingConversion Rate Optimization
Section 01

The Challenge

low repeat orders

First-order rate ok but 15% repeat rate
Checkout took 8 steps
No personalized recommendations

Our Team's Results

Shopify dashboard — total sales, sessions, conversion rate and average order value
Shopify dashboard — headline store metrics for the reporting period
Section 02

Our Process

Retention focus

01
Streamlined 3-step checkout
02
Personalized reorder suggestions
03
Weekly recipe email campaigns
Shopify dashboard — total sales over time and sales split by channel
Shopify dashboard — sales trend and channel split across the period

Services Delivered

UX OptimizationSEOEmail MarketingConversion Rate Optimization
Section 03

Outcome & Results

Retention transformed

Repeat order rate from 15% to 52%
Checkout completion rate improved 65%
Email-driven orders became 38% of revenue
Average basket size increased 28%
Shopify dashboard — repeat purchase rate of 52.1%
Shopify dashboard — repeat purchase rate, the core retention metric for this project
Shopify dashboard — Klaviyo email performance showing sent, open rate, click rate and revenue
Shopify dashboard — Klaviyo email performance contributing to total revenue

The Dashboard

The full analytics view the metrics above are drawn from.

Full Shopify analytics dashboard for the online grocery store
Shopify dashboard — full analytics view

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