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Diagnostic Lab ChainPerformance Marketing

Google Ads for a Diagnostic Lab Chain

Duration

3 Months

Services

Google AdsLanding PagesCall TrackingLocal Campaigns

Section 01

The Challenge

high competition

CPCs averaging $12 for lab keywords

No location-specific campaigns

All traffic going to homepage

Section 02

Our Process

Precision targeting

01

Test-specific landing pages

02

Location-targeted campaigns

03

Call extension optimization

Services Delivered

Google AdsLanding PagesCall TrackingLocal Campaigns

Section 03

Outcome & Results

Costs reduced

CPC from $12 to $4.50

Cost per booking from $45 to $14

Monthly test bookings from ads up 380%

Home collection requests tripled

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