Yoga & Wellness StudioSocial Media
Holistic Social Media Strategy for a Yoga Studio
Duration
3 Months
Services
Instagram MarketingYouTube ContentCommunity BuildingPaid Social
Section 01
The Challenge
low retention
High trial rate but low conversion to membership
No online class content
Competitors offering free YouTube content
Section 02
Our Process
Community focus
01
Free yoga video series on YouTube02
Mindfulness challenge campaigns03
Member testimonial storiesServices Delivered
Instagram MarketingYouTube ContentCommunity BuildingPaid Social
Section 03
Outcome & Results
Memberships grew
Trial-to-member conversion from 12% to 35%
YouTube subscribers from 200 to 8,500
Instagram community engagement rate of 9.2%
Monthly membership revenue up 180%
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