Cybersecurity FirmContent Marketing
Thought Leadership Strategy for a Cybersecurity Firm
Duration
6 Months
Services
Content StrategyWhitepaper CreationWebinar MarketingPR
Section 01
The Challenge
no authority
Strong technical team but zero thought leadership
Losing RFPs to firms with better brand recognition
No industry publication presence
Section 02
Our Process
Authority program
01
Monthly threat research reports02
Quarterly webinars with industry speakers03
PR outreach to security publicationsServices Delivered
Content StrategyWhitepaper CreationWebinar MarketingPR
Section 03
Outcome & Results
Authority built
Media mentions grew from 2 to 35 per quarter
Webinar attendance averaging 200+
3 whitepapers generating 500+ leads each
RFP win rate improved from 15% to 38%
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