Maternity HospitalPerformance Marketing
Lead Acquisition for a Maternity & Women's Hospital
Duration
4 Months
Services
Google AdsFacebook AdsContent MarketingCRM Integration
Section 01
The Challenge
competition intense
3 major hospitals competing for same audience
No pregnancy journey content
Poor online reviews
Section 02
Our Process
Full funnel
01
Trimester-specific content campaigns02
Pregnancy calculator tool for lead capture03
Facebook ads targeting expecting parentsServices Delivered
Google AdsFacebook AdsContent MarketingCRM Integration
Section 03
Outcome & Results
Registrations grew
Monthly birth plan registrations from 25 to 110
Cost per registration from $85 to $22
Google reviews improved from 3.5 to 4.6
Hospital tours fully booked 6 weeks ahead
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