Mobile Health AppPerformance Marketing
Performance Marketing for a Telehealth App
Duration
4 Months
Services
Google AdsFacebook AdsApp Store AdsRetargeting
Section 01
The Challenge
low consultation volume
100 monthly consultations
High app install but low activation
No retargeting
Section 02
Our Process
Activation focus
01
In-app onboarding optimization02
Retargeting non-activated users03
Google Ads for symptom-based keywordsServices Delivered
Google AdsFacebook AdsApp Store AdsRetargeting
Section 03
Outcome & Results
Consultations grew
Monthly consultations from 100 to 850
App activation rate from 20% to 58%
Cost per consultation reduced by 65%
Patient satisfaction score of 4.8/5
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