Car Rental ServicePerformance Marketing
PPC Strategy for a Car Rental Service
Duration
3 Months
Services
Google AdsBing AdsDynamic Search AdsConversion Tracking
Section 01
The Challenge
poor ROAS
Spending $20K/month with 1.2x ROAS
No Bing Ads presence
Campaigns not segmented by vehicle type
Section 02
Our Process
Restructured PPC
01
Vehicle-type campaign segmentation02
Added Bing Ads for lower CPCs03
Dynamic search ads for long-tailServices Delivered
Google AdsBing AdsDynamic Search AdsConversion Tracking
Section 03
Outcome & Results
ROAS improved
ROAS from 1.2x to 6.5x
Cost per booking reduced by 68%
Bing Ads contributing 22% of conversions at 40% lower CPC
Monthly bookings from ads tripled
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