Online Tutoring PlatformPerformance Marketing
Student Acquisition for an Online Tutoring Platform
Duration
4 Months
Services
Google AdsYouTube AdsLanding PagesA/B Testing
Section 01
The Challenge
high CPA
$85 cost per student enrollment
YouTube presence but no ads
Landing pages converting at 1.5%
Section 02
Our Process
Multi-channel acquisition
01
Google search targeting parent intent keywords02
YouTube pre-roll ads with student testimonials03
Landing pages A/B tested for conversionsServices Delivered
Google AdsYouTube AdsLanding PagesA/B Testing
Section 03
Outcome & Results
Enrollment grew
Cost per enrollment from $85 to $24
Landing page conversion rate from 1.5% to 6.8%
YouTube ads driving 35% of enrollments
Monthly enrollments tripled
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