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Mortgage BrokerPerformance Marketing

Google Ads for a Mortgage Brokerage

Duration

4 Months

Services

Google AdsLanding PagesCall TrackingCRM Integration

Section 01

The Challenge

expensive leads

$200+ cost per mortgage lead

No conversion tracking

Generic ad copy

Section 02

Our Process

Precision targeting

01

Loan-type specific campaigns

02

Rate calculator landing pages

03

Call tracking with CRM sync

Services Delivered

Google AdsLanding PagesCall TrackingCRM Integration

Section 03

Outcome & Results

Lead costs dropped

Cost per lead from $200 to $52

Lead-to-application rate improved 180%

Monthly applications doubled

Call duration quality score improved 65%

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