Beauty & Wellness SalonWeb Development
Website Design & Landing Page for a Beauty Salon
Duration
4 Weeks
Services
Website DesignLanding Page DesignWeb DevelopmentConversion Rate Optimisation
Section 01
The Challenge
The salon took nearly every booking through Instagram DMs and phone calls, with no page that showed the space, the services or the standard of work before someone committed to an appointment.
Service range and treatments were only explained in conversation
Nothing showed the quality of the work or the interior before a first visit
No way to book outside opening hours
The Design
Section 02
Our Process
We designed a single page that sells the experience visually first, then asks for the booking, since salon decisions are made on look and feel before price.
01
Photography-led hero with the booking action in the header and above the fold02
Five service categories as image cards: hair, skin, nails, makeup and wellness03
Before and after transformations placed directly before the testimonials04
Interior and ambience given their own section to sell the in-salon experience
Services Delivered
Website DesignLanding Page DesignWeb DevelopmentConversion Rate Optimisation
Section 03
Outcome & Results
Delivered a complete, mobile-first landing page the salon can use as the destination for every Instagram and Google listing link.
Eight sections: hero, about, services, experience, why-choose, transformations, reviews, booking CTA
Five service categories browsable at a glance with imagery for each
Book Appointment repeated in the header, hero and closing section
Warm, neutral palette with a single dark accent for every booking action
The Dashboard
The full analytics view the metrics above are drawn from.
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