Business ConsultingWeb Development
Website Design & Landing Page for a Business Consultancy
Duration
5 Weeks
Services
Website DesignLanding Page DesignWeb DevelopmentConversion Rate Optimisation
Section 01
The Challenge
The consultancy won work almost entirely through referral and LinkedIn conversations. There was no page a prospective client could be sent to that proved the firm's credibility, explained what it actually does, or booked a consultation.
Six distinct service lines were only ever explained in meetings
Nothing on the site showed sector experience or past engagements
Every enquiry had to arrive through a personal introduction
The Design
Section 02
Our Process
We designed a single page built for a sceptical B2B buyer: establish authority first, show the breadth of work, then prove it with sector coverage and named engagements before asking for the consultation.
01
Authority-led hero with a credentials strip carrying experience and satisfaction figures02
Six service cards covering strategy through to mergers and acquisitions03
A dedicated positioning section setting out four differentiators04
Industry coverage and case studies placed back to back as the proof block
Services Delivered
Website DesignLanding Page DesignWeb DevelopmentConversion Rate Optimisation
Section 03
Outcome & Results
Delivered a complete, mobile-first landing page the firm can use as the destination for LinkedIn, email signatures and every outbound approach.
Eight sections: hero, services, about, industries, case studies, testimonials, consultation CTA, footer
Six service lines and six industry verticals browsable at a glance
Book a Consultation repeated in the header, hero and closing band
Restrained navy and gold palette with a single accent reserved for every action
The Dashboard
The full analytics view the metrics above are drawn from.
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