CRM Software CompanyLead Generation
Demand Generation for a CRM Software Company
Duration
5 Months
Services
Content MarketingLinkedIn AdsWebinarsEmail Marketing
Section 01
The Challenge
low demo requests
15 monthly demo requests
No competitive differentiation content
Long sales cycle
Section 02
Our Process
Full funnel
01
Competitive comparison landing pages02
Weekly product webinars03
Multi-touch email nurtureServices Delivered
Content MarketingLinkedIn AdsWebinarsEmail Marketing
Section 03
Outcome & Results
Demos grew
Monthly demo requests from 15 to 95
Webinar-to-demo conversion rate of 28%
Sales cycle reduced from 60 to 38 days
Pipeline influenced by content grew 480%
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