Mobile Gaming StudioPerformance Marketing
User Acquisition for a Mobile Gaming Studio
Duration
4 Months
Services
Facebook AdsTikTok AdsASOCreative Testing
Section 01
The Challenge
high CPI
Cost per install at $3.20
Day-7 retention only 8%
No TikTok presence
Section 02
Our Process
Creative-led UA
01
Playable ad creatives02
TikTok influencer gameplay videos03
ASO optimizationServices Delivered
Facebook AdsTikTok AdsASOCreative Testing
Section 03
Outcome & Results
Installs grew
Cost per install from $3.20 to $0.95
Day-7 retention improved from 8% to 19%
TikTok driving 40% of installs at lowest CPI
Monthly installs grew 450%
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